How the pandemic has put data in demand

Data & Analytics

Photo of Bradley Hopkins

Bradley Hopkins

Head of Data and Analytics, Telstra Purple EMEA LinkedIn

Disruption is always there, looming before any organisation. Whether it’s planned moments of change, or industry-shifting events beyond the control of any individual it affects. It’s why digital transformation was a hot topic / buzzword of the moment long before the COVID-19 pandemic hit.

But something is different now. Data is in demand, and it’s no longer an option.

Sat right at the core of the pandemic’s disruption is a complex web of technology that seems to be holding the world together. The experience of virtually every worker has shifted. The dynamics of the majority of markets have been unsettled. Funding has been pulled, redirected or increased – depending on the direction in which you’re looking. And technologists have the responsibility of bringing back some sort of order.

In fact, you might speculate that the Data Journeys community has never been more relevant as we look to make sense of it all.

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