Digital Transformation and Strategy

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Helping you navigate and reach your digital goals

Digital transformation journeys aren’t linear or cookie-cutter. They’re complex, unique, and most do not succeed straight out of the gate. That is why you need a skilled partner with deep experience who can help shape your digital roadmap and help you navigate the many twists and turns on your digital transformation journey.

Travellers in London city airport - Telstra Purple assisted London City Airport with a wide-ranging digital transformation programme

Accelerated transformation to manage rapid growth

Telstra Purple assisted London City Airport with a wide-ranging digital transformation programme that touched all aspects of its operations in support of ambitious plans to double passenger capacity.

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What we do

Even though the digital landscape is ever-changing, Telstra Purple will help ensure your journey is safe and smooth. We take a fresh, immersive approach to assessing your current digital strategy and the underpinning technology. We validate your vision for the future and define the key milestones in your roadmap. Above all we ensure you align the digital culture in your organisation with your real business drivers. So that you can succeed faster, and sustain that success.

How we do it

Your transformation journey should be as unique as your company is. Partnering with Telstra Purple means the very best people with the best expertise become a part of your team. Our ARCH (Architecture, Risks, Complexity and Holistic Vision) methodology provides a standards-based framework to rapidly assess, plan, and transform your architecture – and drive lasting improvement across your digital strategy. We’ll get you future-ready in a way that is right for you.

Our 4D Methodology

Telstra Purple 4D Digital Transformation methodology

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Our Services

Digital Architecture Accelerator

Our Digital Architecture Accelerator based on our ARCH methodology delivers a rapid view of your digital strategy's maturity.

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Join our Accomplish More community

Too many technology forums act like echo chambers: we’re building something different. A straight-talking community that helps you to get better faster. Our community is built on ambitious present and future leaders who are prepared to share and learn in order to shape the future of technology leadership. If you’d like to get involved, join us today.

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Latest Insights

Purpose of a CIO Whitepaper

Being a CIO is not just about bridging the gap between business strategy and technology, but also influencing and delivering valuable change. This requires new thinking about the whole purpose of the CIO – in leading strategy, igniting opportunities, driving efficiency, and influencing culture. Download this white paper to get top tips for success in these areas.

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2020 vision: The lessons new CIOs are taking into a new year

This was the key takeaway from one attendee at Telstra’s recent New In Role community virtual event, where new technology leaders gathered to discuss how they’d navigated key challenges and lessons they’d learned to maximise their impact this turbulent year.

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Agility in the new Digital Normal – How European businesses can thrive in a post-Covid world

Our white paper explores how companies across Europe managed digital transitions during the pandemic, and how they are leveraging technologies to succeed in a post-Covid world.

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