Yafaa Ahres is the Founder of Data Journeys and the Marketing Lead at Telstra Purple. Marketing is comprised of many facets and throughout her international career, Yafaa has been involved in Market Research & Analysis, Strategy, Product and Community Marketing. Yafaa has been fortunate to live and work in different continents, and experience multiple cultures around the world including China, Australia, Jordan and Germany. Her years of global experience has given her a pretty unique perspective on people and helped her bridge cultural differences to deliver desired results, and champion accessibility, diversity and inclusion. Yafaa is a polyglot, and very much a creative soul with an analytical mind at heart.