Photo of Yafaa Ahres

Yafaa Ahres

Telstra Purple Community Lead LinkedIn
Yafaa Ahres is the Founder of Data Journeys and Marketing Specialist at Telstra Purple EMEA and has over 10 years of experience in B2B Marketing working within IT, Technology and Telecommunications companies. Throughout her international career, Yafaa has been involved in Market Research & Analysis, Strategy, Product and Community Marketing. Yafaa has been fortunate to live and work in different continents, and experience multiple cultures around the world including China, Australia, Germany, and Jordan. Her years of global experience has given her a pretty unique perspective on people and helped her bridge cultural differences to deliver desired results, champion accessibility, diversity and inclusion. Yafaa is a polyglot, and very much a creative thinker with an analytical mind at heart. Working with the marketing team in the UK and in her capacity as community lead for Telstra Purple, Yafaa provides an opportunity for technology leaders to access a creative and collaborative environment to fast track the development of their business and people.

Latest from Yafaa Ahres

Creating positive outcomes with the shift from presenteeism

The end of presenteeism might mean a healthier focus on clear, measurable outcomes, and the end of habits that burn out employees and cost employers in the long run. Data and technology leaders are uniquely poised to make sure this change really is a positive one, by guiding organisations toward more meaningful measurements and finding innovative ways to keep people-focused, creative, and collaborative practices alive.

Learn more
Learn more

Mapping the uncharted: The lessons from our data journeys

The journey to successfully implement and adopt data and analytics strategies is not something that is easily repeatable across organisations. Everyone’s data journey is unique. But we can learn the lessons of those organisations that are on their own journeys today.

Learn more
Learn more

The power and techniques for joining teams across organisations

Amie Pitt from Telstra Purple illustrates the power and techniques for joining teams across organisations to open communications and achieve common goals with data to drive projects forward.

Learn more
Learn more