Yafaa Ahres is the Founder of Data Journeys and Marketing Specialist at Telstra Purple EMEA and has over 10 years of experience in B2B Marketing working within IT, Technology and Telecommunications companies. Throughout her international career, Yafaa has been involved in Market Research & Analysis, Strategy, Product and Community Marketing. Yafaa has been fortunate to live and work in different continents, and experience multiple cultures around the world including China, Australia, Germany, and Jordan. Her years of global experience has given her a pretty unique perspective on people and helped her bridge cultural differences to deliver desired results, champion accessibility, diversity and inclusion. Yafaa is a polyglot, and very much a creative thinker with an analytical mind at heart. Working with the marketing team in the UK and in her capacity as community lead for Telstra Purple, Yafaa provides an opportunity for technology leaders to access a creative and collaborative environment to fast track the development of their business and people.